Marketing Principles and Strategies

Association for Progressive Communications, offers the Mission-Driven Business Planning Toolkit, a free web-based resource that includes a forms-driven market analysis approach, a method for ascertaining client satisfaction with a company’s products and services, and a description of how to develop a marketing plan.

CCH Business Owner’s Toolkit: Marketing Your Product, is a free web-based resource designed to introduce the small business owner to some of the concepts and strategies that professional marketing experts in large companies use.

Mplans.com, contains a collection of free sample marketing plans. It also offers articles and advice for managing a business. “Mplans.com includes practical advice on planning, interactive tools, and a panel of experts who have answered more than 1,400 questions from people like you.” The website is a free resource owned and operated by Palo Alto Software, Inc., which also sells its marketing software through the site. 

Peerspectives – Defining and Serving a Market, offers a number of short articles and resources on topics such as exporting, market strategy, and multicultural marketing. A particularly helpful resource is the in-depth article, “How to Prepare a Market Analysis,” which includes a checklist of resources for gathering market data.

SBA – Marketing Basics, provides helpful information about all aspects of marketing, including market research, marketing strategy, and targeted marketing.

The SBA’s Online Women’s Business Center has a section on marketing, that provides a basic understanding of marketing, international sales, and customer service, as well as 100+ marketing ideas. The website also offers a number of free online courses on marketing topics.